Our copywriting team differs from other professionals in that the others are reactive whereas our writers are proactive. We will actually write and re-write parts, or even all, of a project’s material. We will provide feedback in the same way a copy editor will, but we will also suggest improvements and then go away and actually implement these improvements ourselves on behalf of the client.
One of the vital skills we offer is the ability to remove our opinion from the equation and stick tightly to a client’s creative brief. Our writers, although often responsible for vastly improving assigned content, are rarely publicly credited and do most of their work unseen.
OUR COPY EDITING PROCESS: STEP-BY-STEP
Eight (8) transparent steps to copy development heaven:
Step #1: We Read Your Creative Brief
First, we we need to read your creative brief. Book our copy editor, and our specialist will respond with some overview notes on the requested assignment, and a full quote.
Step #2: You’ll Receive a Quote
A specialist will be assigned to your creative brief, read it, and deliver overview creative notes. You’ll also receive a quote in terms of both price and the number of weeks, dedicated scopy writing and editing we believe the project needs.
Step #3: Contract Time
Presuming our quote is acceptable, we move forward swiftly to our standardized contract and schedule the work, too. Typically we encourage “rest weeks” in the schedule to allow the whole process to breathe.
Step #4: Initial Creative Set-Up
With the paperwork out of the way the fun really begins: you’re now in direct contact with our designated copywriter. Further discussions take place relating to the direction of the task. You either come equipped with a clear brief, or work with our writer to lock down the narrative.
Step #5: Beat-Sheet Sign Off
By now you’ve been exchanging ideas with our copywriter, and he/she has a very clear idea of what you, the client, want and need. You’ll now be sent a fresh beat sheet detailing the copy additions and changes you’ve been discussing.
Step #6: Rewriting Commences
Having signed off on the new beat sheet for your project, our writer now begins executing the changes you’ve prepared between you. You can either kick back at this point and get on with the day job or be in constant creative contact with your specialist. You decide, you’re in charge.
Step #7: Proto-Draft Delivered
As suggested, we typically try and schedule our bookings “4 weeks over 6 weeks” or “8 weeks over 12 weeks” to give the process room to breathe. You’ll often receive a “proto-draft” to feedback on, before the final delivery.
Step #8: Final Draft Delivered
It’s now the end of the copy writing or editing journey. Often on conventional writer bookings the deadline drifts and drifts some more, and some more. But we never miss a deadline. It’s in the contract, and you can bet the house on us hitting it.
START THE COPYWRITING, PROOFREADING & EDITING PROCESS
Kick off the copywriting process by booking our Copy Assessment services. Remember, you are in Creative Control throughout.